Website Research for PPC (pay per click)
A successful way to target your google ads is to setup a “placements” campaign rather than a keyword-based campaign. Placements are simply “existing websites” that offer adwords publishers a chance to place their ads in their web pages directly instead of the ads appearing on the traditional search engines.
The great advantage of using placements is that you already know what your customers are really interested in. For the example above, High-Def Digest is a website dedicated to the next generation of high definition equipment and media. Obviously, the site visitors are interested in 1 thing: High Definition consumer electronics. As you can see above, the advertiser’s ads are of high definition equipment. Using placements is a great way to grab a highly TRAGETED audience from an already popular website + Placement ads are usually cheaper!
